Upside Down Influencer

How do we navigate social media as a Christ follower? How should we approach trends, present ourselves, comment on cultural moments, or even view cancel culture through a biblical lens? These are questions I longed to have answered, but found few resources that could help. That’s why I started upside down influencer: to spark these conversations, provide biblical guidance, and leave space for believers to develop their own convictions. You’re an influencer. For an upside down Kingdom. Will you join me?

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Episodes

23 hours ago

Have you ever met someone who has ACTUALLY walked through being "canceled?" In this episode, I’m joined by Ty Kelly, content creator, husband, dad, and follower of Jesus, for an honest conversation about cancel culture. You might recognize Ty from his viral Chick-fil-a and Husband Bootcamp videos. But one day, everything changed when his family “Disney Shoe Hack” video sparked a media firestorm.
 
Today, Ty shares from his heart the realities of what his family walked through, what he’s learned about his faith, his influence and his plans for the future. This episode really taught me about how quick we can be to judge and cancel others in a social media world. I am so grateful to Ty for coming on to share his story. To connect with Ty: TikTok: @ty.kelly.officialInstagram: @ty.kelly.official Youtube: youtube.com/@ty.kelly.officialTo get connected with other upside down influencers and follow along with us, you can find us on: Instagram: @upsidedowninfluencer TikTok: @upsidedowninfluencer Facebookupsidedowninfluencer.comTo reach out to us: upsidedowninfluencer@gmail.com

Tuesday Apr 15, 2025

What does it look like to be countercultural both offline AND online? In this episode, I talk with Ron Armstrong, Christian leader, founder of Grounds of Grace & Sponsored by Grace and candidate for mayor of Jacksonville, FL! We talk about how to stand firm in your faith as a business owner, how to navigate political conversations online without adding to the noise, and what it means to be an upside down influencer in today’s world.
In this episode you will hear about:
His testimony and starting his businesses
Posting politically and wisely on social media
Handling criticism as a Believer
Why your voice matters
Follow Ron + his campaign: IG: theronarmstrong2027
Grounds of Grace: IG: groundsofgracejax
Sponsored by Grace: IG: sponsoredbygracejax
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To get connected with other upside down influencers and follow along with us, you can find us on
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencer
Facebook
 
To reach out to us: upsidedowninfluencer@gmail.com

Tuesday Apr 01, 2025

Have you ever wondered how to share your faith on social media? In this episode, I’m joined by Cassidy Brown, a faith-driven content creator who has built a powerful online presence by unapologetically sharing about her relationship with Christ. 
We dive into Cassidy’s journey of stepping out in faith on social media, the challenges of staying true to biblical truth in a culture that often opposes it, and how she navigates criticism and the pressure to conform. She shares practical wisdom for anyone who feels called to use their online platform to glorify God - whether you have 10 followers or 10,000.
If you’ve ever struggled with fear of judgment, wondered how to respond to negativity or questioned whether social media can truly be used for Kingdom impact, this conversation is for you!Topics include:
Cassidy’s testimony and what led her to share about Jesus onlineThe balance between boldness and compassion in faith conversations Overcoming fear, criticism and the pressure to conformHow to build an authentic community of believers on social media
 
To connect with Cassidy: TikTok: @therealcassbInstagram: @thecassbInstagram: notfornothingpod
___To get connected with other upside down influencers and follow along with us, you can find us on Instagram: @upsidedowninfluencer TikTok: @upsidedowninfluencer FacebookTo reach out to us: upsidedowninfluencer@gmail.com

Tuesday Mar 18, 2025

How does a pastor approach social media? In this episode of Upside Down Influencer, I sit down with Pastor Clayton Baird from Legacy House to explore how he navigates the digital world while staying true to his calling. We discuss the boundaries he sets to protect his heart, family, and church, the tension between ministry and personal branding, and the challenge of staying authentic in an online-driven culture. Plus, knowing that his sermons will inevitably end up on social media, does that influence how he presents himself?
 
Whether you’re a pastor, content creator, or just someone trying to honor God online, this conversation will challenge and encourage you to approach social media differently.
 
To follow along with Pastor Clay:@claytonbaird on IG
To get connected with other upside down influencers and follow along with us, you can find us on
Instagram:
@upsidedowninfluencer
 
TikTok:
@upsidedowninfluencer
 
YouTube:
youtube.com/@upsidedowninfluencer
 
Facebook
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To reach out to us:
upsidedowninfluencer@gmail.com

Tuesday Mar 04, 2025

How is social media influencing the adult entertainment industry? In this episode, I sit down with Tami Taunton, the founder and president of Hadassah’s Hope, a ministry dedicated to reaching and restoring women in the adult entertainment industry by sharing the hope and love of Jesus.
We talk about the story behind Hadassah’s Hope, how social media is shaping the narrative around platforms like OnlyFans, the connection between pornography and trafficking, and the unseen dangers lurking behind the screen. Most importantly, we talk about what Hadassah’s Hope is doing to bring real change. This is an important and inspiring conversation that sheds light on some tough but necessary topics.
 
Follow Hadassah’s Hope on Instagram @Hadassahshope or read more about their mission and vision at hadassahshope.com.

To get connected with other upside down influencers and follow along with us, you can find us on
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencer
YouTube: youtube.com/@upsidedowninfluencer
Facebook: Upside Down Influencer
To reach out to us: upsidedowninfluencer@gmail.com

Tuesday Mar 04, 2025

In a world where fitness and wellness content floods our feeds, how should we approach it as Christ followers? In this episode, I sit down with Camille Murphy, a certified personal trainer and founder of 139 Wellness, to talk about navigating fitness, food, and body image through a biblical lens.
We dive into topics like “modesty” in workout posts, should Christians participate in trends like “What I Eat in a Day,” and how to balance authenticity with responsibility when sharing online. Camille also shares her personal journey with eating disorder recovery and the wisdom she’s gained along the way. If you’ve ever wrestled with how to engage with fitness culture on social media as a Believer, this episode is for you.
Trigger Warning: This episode discusses eating disorders and body image struggles.
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To follow along with Camille: @camille.murphy.training on Instagram.
Recovery groups and resources: 139wellness.org
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To get connected with other upside down influencers and follow along with us, you can find us on
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencer
YouTube: youtube.com/@upsidedowninfluencer
Facebook: Upside Down Influencer
To reach out to us: upsidedowninfluencer@gmail.com

Monday Feb 10, 2025

How do we navigate social media as a Christ follower? How do we approach trends, present ourselves, comment on cultural moments or even view cancel culture through a biblical lens? These were questions I longed to have answered but found few resources that could help. That’s where Upside Down Influencer comes in: to spark these conversations, provide biblical guidance and leave space for believers to develop their own convictions. You're an influencer - for an upside down Kingdom. Will you join me?

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