Upside Down Influencer

How do we navigate social media as a Christ follower? How should we approach trends, present ourselves, comment on cultural moments, or even view cancel culture through a biblical lens? These are questions I longed to have answered, but found few resources that could help. That’s why I started upside down influencer: to spark these conversations, provide biblical guidance, and leave space for believers to develop their own convictions. You’re an influencer. For an upside down Kingdom. Will you join me?

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Episodes

Tuesday Sep 16, 2025

What does it look like to chase excellence in your sport while keeping your identity rooted in Christ? In this episode of Upside Down Influencer, I’m joined by 18-year-old Emma Heck, a rising star in the weightlifting world who uses her platform to point people to Jesus. Emma shares her journey into weightlifting, the highs and lows of competition, and what it’s like to have influence in her sport at such a young age. We dive into the pressures of social media, the temptation to compare, and how she guards her heart and keeps her worth anchored in Christ rather than performance or likes. Emma also opens up about how she displays her faith online, the kind of role models she looks up to, and the practices that help her stay grounded outside of training. Her perspective is full of wisdom for other young athletes and anyone wanting to use their social media to glorify God. It’s so encouraging to see someone so young and passionate about her faith. And if you've ever wondered if God is in the younger generations, He IS! Connect with Emma: Instagram: @emmaheckoly TikTok: @emmaheckoly To get connected with other upside down influencers and follow along with us, you can find us on: Instagram: @upsidedowninfluencer TikTok: @upsidedowninfluencer Facebook To reach out to us: upsidedowninfluencer@gmail.com

Tuesday Sep 02, 2025

What happens when you reach the dream everyone else is chasing…only to realize it still leaves you empty? In this episode of Upside Down Influencer, Jessica sits down with former NFL player and Super Bowl Champion, Josh Wells to talk about his journey from small-town football to the big stage of the National Football League. Josh shares the highs of making it to the top, but also the surprising emptiness that came with money, “success”, and influence.
Together, we unpack:
The illusion social media creates about success, wealth, and influence
The moment Josh realized that even the NFL couldn’t satisfy the deepest longings of his soul
His personal struggles with social media
How faith in Jesus redefined his identity and purpose both on and off the field
The challenges of leaving professional football and finding purpose beyond a career
How he now uses his platform to encourage others to pursue Christ over cultural “success”
If you’ve ever believed the lie that life will finally feel complete once you “make it,” Josh’s story is a powerful reminder that there’s nothing at the top, apart from Jesus.
 
Connect with Josh:Instagram: @j_wells72Instagram: @ undraftedcoaching
To get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebookTo reach out to us: upsidedowninfluencer@gmail.com

Tuesday Aug 19, 2025

How do you make a living on social media and still follow Christ faithfully? In this episode of Upside-Down Influencer, I sit down with Chelsea Shull, a content creator who works in both the influencer and UGC (user-generated content) world. Chelsea shares her journey into influencer marketing, what success looks like to her, and what real influence is vs just a viral video. She also opens up about how she navigates brand partnerships, stays anchored in her faith and discerns which opportunities align or don’t align with her values as a Christ Follower.
We also dive into what it looks like to stay rooted in your identity in Christ instead of followers or likes, set healthy boundaries online, and use your platform to point people back to Jesus. Whether you’re curious about building income through influencer or UGC work, or you just want practical wisdom on living faithfully in the digital world, this episode will encourage you to pursue influence that lasts!
 
Connect with Chelsea: IG: @chelseacepedashull 
TikTok: @chelscepedashullTo get connected with other upside down influencers and follow along with us, you can find us on: Instagram: @upsidedowninfluencer TikTok: @upsidedowninfluencer Facebook To reach out to us: upsidedowninfluencer@gmail.com

Tuesday Aug 05, 2025

In this episode, we’re diving into the questions most Christ followers on social media aren’t asking out loud, but are probably thinking about! Should we be posting pictures of our Bible and coffee on Instagram? Is it okay to ask God for followers? Can we record our quiet time with the Lord and still call it authentic?Should we expect worldly success when we share about Jesus online? These are the kinds of questions that come up when Christianity meets social media, and while I don’t claim to have all the answers, I believe it’s worth wrestling with them honestly. So I brought back my friend, Pastor John Barringer, for a raw Q&A around these tricky (and often unspoken) tensions. I invited John on because I trust his opinion, admire his walk with the Lord, and deeply respect how thoughtfully he engages with hard questions.Whether you're a content creator, a casual scroller, or just someone trying to navigate faith online with integrity, this one’s for you.
 
Connect with Pastor John:@thereadthinkpraypodcast on IG.  
 
To get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebook
 
To reach out to us: upsidedowninfluencer@gmail.com

Tuesday Jul 22, 2025

Are we being vain? How do we know? In today’s culture, many things get so “normalized” that we almost get desensitized to how self obsession can actually look. Listen, I am not trying to be over the top and say you can never post a photo of yourself or that we can’t celebrate wins. However, I DO think there needs to be more conversations around this topic because as Christ followers, our social media SHOULD look different from the world’s. Pastor John Barringer joins me on this episode to unpack some of the questions I had about self obsession and vanity and to my surprise, HE had some questions to ask me too.
Connect with Pastor John:@thereadthinkpraypodcast on IG. 
To get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencer TikTok: @upsidedowninfluencer Facebook
 
To reach out to us: upsidedowninfluencer@gmail.com
 

Tuesday Jul 08, 2025

Constant notifications, endless scrolling and nonstop multimedia... distraction isn’t just a nuisance… it’s a battle for our attention and affection. How can we guard our hearts and minds against the things that pull us away from Christ?In this episode, I’m joined by Caitlin Armstrong from The Church of Eleven22 to unpack this important topic. We talk about the difference between what is sinful and what’s simply not beneficial, how to recognize distraction in our lives, and what it looks like to practically pursue focus, God's presence, and spiritual discipline in a world trying to steal it.
 
Caitlin’s Talk on How to Read Your Bible: HereTo get connected with other upside down influencers and follow along with us, you can find us on: Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencer Facebook
 
To reach out to us: upsidedowninfluencer@gmail.com

Tuesday Jun 24, 2025

In a culture obsessed with visibility and validation, Tyler Workman’s story offers a needed, counter-cultural reminder: you don’t need a platform to be faithful. As the founder of Okoa Refuge, Tyler shares how God called him into full-time missions work. Not with fanfare, but through years of quiet obedience. In this episode, we talk about the unseen years, when no one was clapping, no one was posting and how God used that season to shape his character, deepen his conviction, and redefine what influence really is.We dig into what it means to pour your life out for others, the wrestle with burnout and how Tyler keeps his eyes on eternity when the world demands immediacy. He opens up about the cost of obedience, the beauty of sacrifice, and what it looks like to live with integrity when no one is watching.If you’ve ever felt like your faithfulness is going unnoticed, like your obedience isn’t “influential enough” to matter, this conversation will remind you that some of the most impactful Kingdom work happens far from the spotlight.Check out Okoa Refuge. Follow them on instagram @okoarefuge. To get connected with other upside down influencers and follow along with us, you can find us on: Instagram: @upsidedowninfluencer TikTok: @upsidedowninfluencer Facebook To reach out to us: upsidedowninfluencer@gmail.com

Tuesday Jun 10, 2025

In this episode, we dive into a tricky topic: Self-promotion. In the age of social media, the lines can get blurry. To help navigate this conversation, I invited someone who has spent years wrestling with this tension. Josh Sinke has served with Youth With a Mission (YWAM) for over 16 years, leading global mission trips and mentoring young leaders. He’s also been a worship leader for more than two decades and even spent time in a band! Along the way, he’s walked through hard seasons that reshaped how he thinks about calling, visibility and humility.In this episode, we talk about what it means to keep your heart pure before the Lord, how God’s definition of success often looks very different from our own, and why we don’t need to broadcast every win to prove our worth. We also unpack the temptation to build our own legacy and why anything built apart from Him won’t last.This episode challenged me deeply. You’ll need a pen and paper for this one. 
 
To get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebookTo reach out to us: upsidedowninfluencer@gmail.com

Tuesday May 27, 2025

What would it look like to leverage your social media for the gospel? In this episode, I sit down with Pastor Joby Martin, lead pastor of The Church of Eleven22 to process through what that means. We talk about everything from the temptation of engaging in online gossip to the challenge of promoting your work without promoting yourself. We also discuss “longevity content” and how to know when we’ve crossed the line from stewardship into idolatry. This conversation is for the Christ follower who is ready to look different in the digital space and reflect Jesus in the way they post, scroll and engage.
Key topics:
How to approach self-promotion as a Christian
Practicing humility online
Guarding your heart from gossipy content and judgment
Stewarding your body vs. self-preserving
Living in rhythm, not just balance
Practical ways to set yourself apart on social media
 
To connect with Pastor Joby or The Church of Eleven22
Instagram: @jobypmartin @coe22coe22.comjobymartin.com
 
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To get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebookupsidedowninfluencer.com
 
To reach out to us: upsidedowninfluencer@gmail.com

Tuesday May 13, 2025

Social media can quietly drain us emotionally, mentally, and even spiritually. But, is it ALL bad? Or can it be used in a healthy way? I think so! In this episode, I sit down with licensed therapist and host of Jesus and Your Mental Health, Rebecca Maxwell, to unpack the real impact social media has on our mental well-being. We talk comparison, anxiety, emotional burnout, and the spiritual battle happening beneath it all. Through the lens of Scripture and mental health wisdom, we explore how Christ followers can engage online with more intention. Whether you're feeling overwhelmed or just want to use your phone more mindfully, this conversation offers hope, healing, and practical steps forward.
 
To connect with Rebecca:Instagram: @Rebeccamaxinjaxjesusandyourmentalhealth.com
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To get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebookYoutube
To reach out to us: upsidedowninfluencer@gmail.com

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